In the real world, when folks decide where to eat, what to buy, which movie to go see and so on, they frequently seek the recommendations of friends and so-called experts.
Three years after launching its "Decision Engine," Microsoft is overhauling Bing to make its online search engine more social. Though it's taking a different path, Bing's strategy resembles that taken by rival Google, still the dominant player in search.
As part of the new Bing, people you know, and in some cases, strangers, are more prominently featured in the decision-making mix that includes Facebook and other networks.
Not everything in this still-early-stage preview is working smoothly . For one thing, users ran into trouble getting all the new Bing features to show up on the Mac's Safari Web browser (which Microsoft says is related to the version and will be fixed).
You can check out the changes for yourself at Bing.com/new, but consumers must still wait a few weeks for all the latest features to be made available.
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