Showing posts with label Ford. Show all posts
Showing posts with label Ford. Show all posts

Thursday, May 31, 2012

Ford Employs Robots for Better Production

Story first appeared in USA Today.

For Ford, the goal of the 700 robots is to reduce physical strain and save energy at the Louisville, Ky., plant that's going to make the new Ford Escape.

Ford says with the help of cameras, the robots are programmed to recognize any tiny deviation from specification such as gaps between door panels or the windshield and the vehicle body.

The ability of the machines to register any difference in each vehicle on the line improves our quality by providing a custom-like build.

Robots may work right alongside humans, and would reduce the need for Workers Compensation Insurance Coverage for much of the workforce.

Some of the robots work in concert with line workers to build the Escape more efficiently. The plant also has a variety of semi-autonomous robots, which do tasks that aren't safe for humans to do repetitively.

Robots manhandle the instrument panel, glass, paint and fenders on Escape. They try to fit door panels more tightly to reduce wind noise, upping the quality of each Escape that rolls off the line. A robotic arm applies the adhesive for the windshield to provide consistent, repeatable application and the glass is placed mechanically with suction cups.

In the paint shop, 88 new robots reduce energy costs by more efficiently applying paint and sealer inside the body and to the exterior of the vehicle, Ford says. Keeping humans out of the zones where the paint is applied reduces airflow and climate control requirements thereby saving energy and reducing carbon emissions.


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Wednesday, January 25, 2012

"Lane-Keeping Technology"

First appeared in NY Times
A DRIVERLESS car is not yet ready for the market. But in the meantime, automakers are continuing to market some components of one. The Ford Motor Company announced last month that it would offer “lane-keeping technology” as an option for its 2013 Ford Fusion and Ford Explorer. The price has not yet been set.

When lane-keeping technology works, it can save lives. But it is suited only for certain road conditions, and there are reasons to doubt that it will activate as consistently as it should.

Ford’s technology relies on a camera mounted to the rear-view mirror. When the system is switched on and the vehicle is traveling more than 40 miles per hour, it will use the road’s lane markings to sense veering near one edge of the lane or the other. If the turn signal is off, the system will assume that the drift is unintentional and will send a vibration to the steering wheel as a warning.

If the driver doesn’t correct the drift, the software is then supposed to engage the power steering and turn the car back toward the center of the lane.

When all goes well, this will be flat-out wonderful. But the camera may have difficulty detecting the lane markings — when the sun is at a low angle, for example, or during heavy rainfall or on curves. If it fails to see the markings, it simply remains dormant.

The National Highway Traffic Safety Administration has declined to give lane-keeping technology its blessing. Ronald Medford, deputy administrator of the agency, says, “We believe additional evaluation and research about lane-keeping systems is needed before we can decide whether we should recommend it to the public.”

Earlier research by the highway agency found performance problems in other systems then available. When asked about that, Michael Kane, a development engineer at Ford, acknowledges that certain conditions, such as when driving into direct sunlight, confound the system. “It’s not perfect,” he says.

But, he continues, “we’ve worked to enable the system to detect lane markings on a much higher percentage of situations, such as tree-lined curves with lots of shadows.”

When Toyota introduced similar technology in its 2010 Prius, it chose to call it “Lane Keep Assist.” Lexus and Mercedes also use similar language for their systems. That “assist” keeps expectations from getting out of hand. Ford is going instead with “Lane Keeping System,” without any namby-pamby qualifier.

Advanced automotive safety technologies, like lane-keeping systems, are most prevalent in Europe, says Eddy Llaneras, a staff member of the Virginia Tech Transportation Institute.

“In Europe, the driving population understands that ultimate responsibility remains with the driver,” he says. “Here in the U.S., we are inclined to believe the technology will do all the work for us. And if it doesn’t, we’ll sue.”

Mr. Llaneras expects that within five to 10 years we will see “lane centering,” in which the vehicle steers itself. “The technology exists today — it’s been tested on research vehicles,” he says. “But manufacturers hesitate to introduce it because the systems can never be 100 percent reliable and they introduce liability exposure.”

Mercedes makes its lane-keeping system active by default, but Ford, like Toyota and Lexus, insists that its system be turned on manually, every time; the driver doesn’t have the option to designate that it be activated by default, or when cruise control is used — a seemingly natural combination.

Ford’s new technology package also includes what it calls a “Driver Alert System,” which will provide warnings when the software detects a pattern of driving associated with drowsiness, such as weaving within the lane boundaries. For the first warning, Ford’s designers have chosen to sound a soft chime and to display this message on the dashboard: “Rest suggested.” If the problem persists, a louder chime and a new message — “Rest now” — follow.

Mr. Kane could not point to any test data, however, that suggests that a driver who is sleepy to the point of being dangerous is likely to find and heed display warnings. Notwithstanding the chimes, delivering the message with an insistent recorded voice would seem a better choice.

J. Christian Gerdes, director of the Center for Automotive Research at Stanford and an associate professor of mechanical engineering, has been testing driverless cars since the early 1990s. One such vehicle successfully climbed the twisty road to the top of Pikes Peak in Colorado — and did so multiple times. Its technology, however, isn’t coming soon to an auto showroom near you: its navigation relies on a base station in the area to transmit a Differential Global Positioning System signal.

Even if camera-based lane-keeping systems were to work well, we might not end up safer. Mr. Gerdes calls attention to the “risk accommodation” problem. “As vehicles are made safer, drivers may compensate by engaging in riskier behavior,” he explains.

As humans, we have one thing that works in our favor while driving: we are more likely to handle unexpected events successfully than the software in an autonomous car.

“Humans understand context,” Mr. Gerdes says. “If I’m driving along a row of parked cars and a ball rolls out into the street, I know to look for a child.”

Then again, we humans aren’t always exemplary in paying attention to the road. Ford’s system may lack perfect vision, but it will never be distracted because it’s checking its e-mail.

Sunday, August 8, 2010

Ford Overcomes Alien Status in Silicon Valley as Carmakers Clamor for Apps

Bloomberg



When Ford Motor Co. came to Noah Shanok’s San Francisco startup about using his technology, he expected it to be like meeting strangers from another planet.

“We thought we might have been like aliens,” said Shanok, the 35-year-old chief executive officer of Stitcher, whose software lets users collect talk-radio programs on one custom channel. “It became quickly clear when talking to the leadership at Ford that we were smart people looking at problems together.”

The meeting, which led Ford to add Stitcher to its voice- activated Sync entertainment system, typifies Detroit automakers’ new approach to technology. Ford, Chrysler Group LLC and other car companies are counting on Silicon Valley to help boost sales and shake off their image as slow adopters of innovations. That means working with startups on iPhone-style apps, adding staff in the Bay Area, and giving drivers freer range over the software and hardware that go into their cars.

The three biggest sellers of vehicles in the U.S. --General Motors Co., Ford and Toyota Motor Corp. -- are all banking on so-called infotainment technology to help them gain market share, said Jim Hall, principal with consulting firm 2953 Analytics Inc. in Birmingham, Michigan.

While Ford has been selling Sync for three years, the company stepped up its focus on technology as it tried to pull out of the recession. Ford buyers cited the Sync system as critical to their purchase 32 percent of the time, the company said in January. The technology, available as a $395 option on some models, also helps make cars more profitable. It’s included standard on higher-end vehicles.

No Winner

“The winner on this ain’t known yet,” Hall said. “The company that can accommodate as many different mobile devices as possible, and integrate them in the car -- they’re the guys who are going to win long term. But it’s a very difficult job.”

It’s harder for automakers to take risks with car software than with smartphone apps, because people keep their vehicles longer -- and their lives depend on them. Infotainment technology, which lets customers use social networking, search for nearby businesses and access the Internet, also has to be designed to avoid distracting drivers.

“Do you think Apple cares if your iPod works four years after you buy it?” Hall said. “With a car, you have to.”

Correcting a glitch in an iPhone app usually just requires a software update. Fixing a flaw in a vehicle can cost millions, require a recall and damage a company’s reputation. Toyota is trying to burnish its image after recalling more than 8 million vehicles for defects linked to unintended acceleration.

‘An Expensive Phone’

“The car is an expensive phone,” said Sal Dhanani, co- founder of Sunnyvale, California-based TeleNav Inc., a maker of software for global positioning systems on mobile phones. TeleNav is working with Ford to handle navigation on Sync.

Ford has been touting its new technology features in commercials, showing drivers customizing touch-screen buttons to get directions, portable music and text messages. Getting to this point took the company at least a decade, said Doug VanDagens, director of Ford’s Connected Services Solutions.

“We had all kinds of stodgy and frumpy management,” VanDagens said in an interview. “At best, we were a fast follower with regard to technology.”

Now the company’s executives fly out to Silicon Valley once a month to meet with startups and software developers. Ford is working directly with companies such as Stitcher, TeleNav, Oakland-based Pandora Media Inc. and Emeryville-based Gracenote, while inviting others to its developer network site for instructions on how to make an app work with Sync. The latest version of the system will debut later this year on the company’s 2011 cars.

Better Reputation

Ford’s image is already improving, according to Standard & Poor’s. The ratings service raised the automaker’s debt grade two levels earlier this month, citing expectations the company will remain profitable and signs that customers have a better impression of its vehicles.

“They are trying to eliminate what’s been a perception gap about the vehicles and just the general brand, and we think they’ve had some success over the past few years,” said Gregg Lemos Stein, an S&P analyst in New York. While quality of the vehicles has been the biggest contributor to Ford’s improved image, “certainly some of the technology offerings haven’t hurt,” he said.

Market Share

The Dearborn, Michigan-based company aims to make gains on GM, which remains the top seller of cars in the U.S. following its bankruptcy last year. Detroit-based GM has 19 percent of the market so far this year, compared with 17 percent for Ford and 15 percent for Japan’s Toyota.

The infotainment trend may face challenges from groups such as the National Safety Council, which is concerned it will distract drivers. Doing activities that take a driver’s concentration off the road isn’t something manufacturers should encourage, said Dave Teater, a senior director at the council.

“Any automaker who’s making it easier for the driver to do those things is probably doing a disservice to the driver, and the rest of the motoring public,” said Teater, whose 12-year- old son died after a car crash with a driver using a mobile phone.

Ford’s Sync system is less distracting than what drivers already do in the car, the company said. It relies on hands- free, voice-activated technology to ensure that drivers don’t lose concentration.

German Presence


Ford wasn’t first in cozying up with Silicon Valley. Bayerische Motoren Werke AG established its Technology Office in Palo Alto more than a decade ago. The lab works on improving the interface between humans and cars, as well as infotainment and driver-assistance technology.

Another German company, Volkswagen AG, opened a research lab in the area in 1998. The office is working on such innovations as autonomous driving -- the idea of a car navigating itself.

“We’re here to bridge the two different worlds,” said Chuhee Lee, head of infotainment for Volkswagen’s Electronics Research Lab in Palo Alto. “They expect us to surprise them.”

Chrysler, now run by Fiat SpA, worked with San Francisco- based Autonet Mobile Inc. to put Wi-Fi technology inside vehicles. The Auburn Hills, Michigan-based automaker also is using Qualcomm Inc.’s Flo TV to provide live television.

“Silicon Valley is a hot spot and we have relationships with companies in that area as well as others to integrate the newest technology into our vehicles, such as streaming Bluetooth audio and live mobile TV,” said Chrysler spokesman Nick Cappa.

Microsoft Corp., the world’s biggest software maker, is taking a bigger role in the market. The company helped Ford develop Sync, and it worked on an in-car infotainment system for Hyundai Motor Co.

The auto industry also is mimicking the way technology companies introduce features, said Ford’s VanDagens. Rather than heralding innovations years in advance at auto shows, companies are keeping more of them under wraps, he said.

“We’re not going to announce our future products until the day we release it,” VanDagens said. “We don’t want to help our competitors catch up.”