Story first appeared on BlackBerryRocks.com -
As Research in Motion is geared up to bring its all new Blackberry 10 out of the closet with the next-generation Operating System, the question crops up whether users will relish the avant-garde experience that the smart phone company has been claiming. The sleek, trendy phone which is about to get launched on the 30th of March has let go of one of the most significant aspects which reigned the cellular cosmos till now- the Home Icon.
The first look at the Blackberry 10 software gives a peek into its transformed countenance in a plethora of ways, while delving deeper into the technology unveils a distinguished element which had remained an enigma to its users.
Donny Halliwell of RIM at a recent discussion on the Blackberry blog quipped about its cutting-edge User Interface which, contrary to the Android and iOS does not embrace any Home button. According to Halliwell, why go back when you are always encouraged to move forward in life? This forms the very quintessence of the new technology of purging out the Home Button’s essential function of taking you back to the central Home screen which entails all functions brought under one roof from any other location of the Operating System.
So what substitutes the Home function? It is the “Flow” interface, a maverick creation which enables users to get to all important applications directly with all the icons readily available in a minimized state. Hence, just like the Web Operating System, you will enjoy the convenience of having all the opened tabs that you visit frequently in a minimized windows manner, thereby doing away with the need of going back to the Home Screen to go to some other destination. As Halliwell puts it, the Flow interface is similar to the flow of life which moves systematically forward and does not allow you to return to the days or bygone times. Therefore, with the “Flow”, you can get a peek into other opened applications seamlessly without returning to the Home Page or leaving the application you are browsing.
A number of features embrace the new “Flow User Interface” which has been designed in a way to encourage multi-tasking. The unique features include a combined Inbox for general as well as social media messaging, a tab “Peek” which gives you a peek into your personal information and “Cascades” which denotes a premier User Interface aspect. The last feature comes quite close to its web Operating System counterpart.
So the world waits with bated breath for the launch of the two next-generation smartphones designed by RIM’s creative clout in the form of Blackberry X10 and Blackberry Z10, along with their all new counterpart Blackberry OS 10, this January 30th. It is true that all the above features appears quite promising and enticing as well, but it remains to be seen whether mobile buffs will actually find the Flow user-friendly and convenient to make the much coveted Blackberry 10 a matter of pride for RIM and encourage developers and designers to don their creative hat and write new applications for the new mobile platform.
Showing posts with label BlackBerry 10. Show all posts
Showing posts with label BlackBerry 10. Show all posts
Monday, March 4, 2013
Thursday, January 31, 2013
RIM hits the reset button on BlackBerry
Story first appeared on USA Today
Research In Motion is no more.
RIM, the struggling Canadian phone maker that introduced the world to the notion of 24-hour work e-mail, hit the reset button on its identity and operation Wednesday by overhauling its product lineup and changing the name to its more commonly known brand, BlackBerry.
BlackBerry CEO Thorsten Heins took the stage in New York and revealed the BlackBerry 10 line, including a new mobile operating system and two new smartphones that are aimed at competing with Apple's iPhone and other high-end devices that run on the Android or Windows operating systems. BlackBerry Z10 is a 4.2-inch touch-screen smartphone, while Q10 comes with a physical keyboard that BlackBerry loyalists are reluctant to give up.
The new products are the result of a company resuscitation strategy undertaken by Heins, who was hired about a year ago, to ensure its viability. With bearish investors fearing that it may not survive, its stock has plummeted 74% since the beginning of 2011.
"We have definitely been on a journey of transformation," Heins said. "I know innovation is at the heart of RIM."
In changing its name to BlackBerry — a long overdue move, as most already associate RIM with the catchy brand name — the company will change its stock ticker symbol from "RIMM" to "BBRY" on Monday.
BlackBerry 10, which now becomes the fourth major mobile operating system in the U.S., has features that are familiar to users of Android and Apple's iOS, including icon tiles for apps.
But it also introduces an array of unique tools. BlackBerry Hub is the central interface for receiving all types of messages, including e-mail, Facebook updates and Twitter messages. BlackBerry Peek is a feature that allows users to swipe the screen to quickly check e-mail or social media while watching a video.
BlackBerry Balance lets businesses keep work data separate and secure from home data. BlackBerry Remember is a series of folders for managing content. BlackBerry Story Maker is for combining photos and video to create personalized films.
BlackBerry will have to hustle to catch up to competitors in content. BlackBerry World, its content store, currently hosts 70,000 apps vs. hundreds of thousands in both iOS and Android. The company pointed out that many popular apps are now available or coming soon, including Skype, MLB, Dropbox, Angry Birds Star Wars and Where's My Water?
Heins says all eight major studios and major music labels have signed on to add music and video to BlackBerry World.
"They delivered on the promises that Heins made," says Gartner analyst Michael Gartenberg. "There's more than enough here for consumers to be satisfied. They have to continue that momentum and overcome the perception that there might be an app missing."
Z10 will be available on three major U.S. wireless carriers — AT&T, Verizon Wireless and T-Mobile — starting next month.
Only Sprint has committed to selling the Q10 so far. BlackBerry said the model will be available in April. The decision to add a keyboard to Q10 — with a 3.1-inch AMOLED touch-screen display — was driven largely by consumer reaction. "We heard you loud and clear," Heins said. "We built this for all those people (who) said we just have to have a physical keyboarding experience."
To enhance its hip quotient, BlackBerry also named singer Alicia Keys as its global creative director. "We're exclusively dating again, and I'm very happy," she said.
Research In Motion is no more.
RIM, the struggling Canadian phone maker that introduced the world to the notion of 24-hour work e-mail, hit the reset button on its identity and operation Wednesday by overhauling its product lineup and changing the name to its more commonly known brand, BlackBerry.
BlackBerry CEO Thorsten Heins took the stage in New York and revealed the BlackBerry 10 line, including a new mobile operating system and two new smartphones that are aimed at competing with Apple's iPhone and other high-end devices that run on the Android or Windows operating systems. BlackBerry Z10 is a 4.2-inch touch-screen smartphone, while Q10 comes with a physical keyboard that BlackBerry loyalists are reluctant to give up.
The new products are the result of a company resuscitation strategy undertaken by Heins, who was hired about a year ago, to ensure its viability. With bearish investors fearing that it may not survive, its stock has plummeted 74% since the beginning of 2011.
"We have definitely been on a journey of transformation," Heins said. "I know innovation is at the heart of RIM."
In changing its name to BlackBerry — a long overdue move, as most already associate RIM with the catchy brand name — the company will change its stock ticker symbol from "RIMM" to "BBRY" on Monday.
BlackBerry 10, which now becomes the fourth major mobile operating system in the U.S., has features that are familiar to users of Android and Apple's iOS, including icon tiles for apps.
But it also introduces an array of unique tools. BlackBerry Hub is the central interface for receiving all types of messages, including e-mail, Facebook updates and Twitter messages. BlackBerry Peek is a feature that allows users to swipe the screen to quickly check e-mail or social media while watching a video.
BlackBerry Balance lets businesses keep work data separate and secure from home data. BlackBerry Remember is a series of folders for managing content. BlackBerry Story Maker is for combining photos and video to create personalized films.
BlackBerry will have to hustle to catch up to competitors in content. BlackBerry World, its content store, currently hosts 70,000 apps vs. hundreds of thousands in both iOS and Android. The company pointed out that many popular apps are now available or coming soon, including Skype, MLB, Dropbox, Angry Birds Star Wars and Where's My Water?
Heins says all eight major studios and major music labels have signed on to add music and video to BlackBerry World.
"They delivered on the promises that Heins made," says Gartner analyst Michael Gartenberg. "There's more than enough here for consumers to be satisfied. They have to continue that momentum and overcome the perception that there might be an app missing."
Z10 will be available on three major U.S. wireless carriers — AT&T, Verizon Wireless and T-Mobile — starting next month.
Only Sprint has committed to selling the Q10 so far. BlackBerry said the model will be available in April. The decision to add a keyboard to Q10 — with a 3.1-inch AMOLED touch-screen display — was driven largely by consumer reaction. "We heard you loud and clear," Heins said. "We built this for all those people (who) said we just have to have a physical keyboarding experience."
To enhance its hip quotient, BlackBerry also named singer Alicia Keys as its global creative director. "We're exclusively dating again, and I'm very happy," she said.
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