Monday, April 16, 2012

Physical Books Not Outdated Yet

Story first appeared in the Los Angeles Times.

Reading habits may be fundamentally changing, but a new survey shows that the printed word remains fundamental.

Although many Californians who own Kindles, Nooks and other e-readers love their gadgets, they still prefer books the old-fashioned way — on paper — according to a poll by USC Dornsife and the Los Angeles Times.

Even with sales of e-readers surging, only 10% of respondents who have one said they had abandoned traditional books. More than half said most or all of the books they read are in printed form.

The pleasure of reading endures in the digital age, even with its nearly boundless options for entertainment, according to data collected from 1,500 registered state voters. Six in 10 people said they like to read "a lot," and more than 20% reported reading books for more than 10 hours a week.

Young adults — often assumed to be uninterested — read about as much as many of their elders. An overwhelming portion (84%) of those ages 18 to 29 said they like to read some or a lot; that's only a percentage point less than for respondents 50 and older. Sixty-five percent of the younger group said they read books for pleasure three or more hours a week; 69% of those 50 to 64 said the same.

And age is clearly no barrier to new habits. Folks over 50 are embracing some new reading technology at about the same rate as younger people. Twenty-two percent of those ages 18 to 49 own e-readers; 20% of people 50 and older have them.

How much education people have helps determine how much — and how — they read, the poll shows. More than 7 in 10 college-educated respondents said they read "a lot," while only half of those with no college said they did. Those who went to college are also more likely to use an e-reader.

Owners of e-readers are more likely to read books, read more books and spend more hours each week reading. About 4 in 10 said they devoured four or more books a month.

Technology has turned some people away from the printed book however.  When you travel for work alot, carrying books is awkward and bulky.

But the sensation of hefting a physical book, opening its thick cover and turning its delicate pages is hard-wired in some people. Words illuminated on screens are a cold substitute.

The poll was conducted for USC's Dornsife College of Letters, Arts and Sciences and the Los Angeles Times by two companies: Greenberg Quinlan Rosner Research and American Viewpoint. The survey took place March 14-19. The margin of error is 2.9%.

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