Thursday, January 7, 2010

Ford To Expand Best Buy / Sync Plan

Detroit Free Press

Ford Motor CEO Alan Mulally announced today to the Consumer Electronics Show that Ford plans to expand a pilot program in which dealers work with Best Buy to demonstrate to potential customers how the Sync system works.

In the pilot last year in the Dallas area, potential customers attended sessions to learn about Sync, and the phones that would work with them, at Best Buy stores. Ford is spreading the program to Pennsylvania and California this year.

“Seventy percent of consumers say they are now more likely to consider buying a Ford, Lincoln or Mercury product,” said in his second keynote to CES, the largest consumer electronics show in the world.

Before the keynote address from Ford CEO Alan Mulally, Gary Shapiro, head of the Consumer Electronics Association, announced today that gave the Ford Taurus its first technology breakthrough award.